Working with lululemon was a chance to create work that moved with purpose. I led a world class team in shaping campaigns that lived at the intersection of culture, community, and motion. From capturing ambassador stories during Black History Month to directing the Sweat Equity broadcast and documenting live wellness events, our goal was to tell stories that felt human—alive with emotion, energy, and craft. Every frame and edit was an act of intention, translating lululemon’s spirit of movement into visuals that inspired connection and reflection.

What made this partnership special was the trust to build narratives that went deeper than product or performance. We were invited to explore the people and ideas driving the brand—athletes, artists, and community builders who embody lululemon’s values in real life. Whether it was directing an interview in a sunlit studio or capturing the rhythm of a live event, my focus was always on honesty and energy—the beauty in motion, in thought, and in community. Each campaign became a study in movement and meaning, designed to celebrate the spaces where creativity, wellness, and humanity overlap.